We're on 'Property Brothers'!

Buford cabinet distributor partnering with HGTV show

By Mandy Catoe

Freelancer

September 6,  2017

For Mandy Lyles, it was a marketing no-brainer.

Lyles’ company American Components, a wholesale cabinet distributor based in Buford, got a call from “Property Brothers,” the hottest show on HGTV.

Will you give us two sets of kitchen cabinets, the show’s producer asked, in return for a listing in the show’s credits and a link from our website?

Lyles replied without hesitation: Absolutely! 

"I was blown away," Lyles said. "To think such a popular show could find our little family-run cabinet company in the little town of Lancaster. I couldn't believe it."

“Property Brothers” is a home-renovation juggernaut, in its 10th season as HGTV’s top-rated program. Twin brothers Jonathan and Drew Scott host the show, which airs Wednesdays at 9 p.m. and then on multiple reruns at seemingly all hours. The brothers help couples buy fixer-upper houses and turn them into dream homes.

As part of the process, the show’s producers line up partners to provide some of the building materials. That’s how American Components entered the picture.

Lyles’ five-month-old company, located at 4341 Pageland Highway, is the exclusive Southeast distributor for Florida-based Jarlin cabinets. Those are the cabinets the TV show wanted.

The Aug. 30 episode featured a kitchen filled with Lyles’ Jarlin cabinets. Another set of cabinets will be on the Sept. 13 show.

In addition to the end-of-show credits, a link to American Components is included in the online resource guide from each episode. And photos of the cabinets appear on the “Property Brothers” website and social media pages. 

Lyles discovered the all-wood Jarlin cabinets when her husband, Woody Lyles, began selling them through his 12-year-old Lancaster business Wholesale Cabinetry. Before offering this brand, he had gotten cabinets from eight other vendors.  

“It’s the finest cabinet I have seen from all our vendors,” she said. “They are solid wood with no particle board.”

The cabinets are made from maple, birch and oak.

The Jarlin cabinets also won the approval of Lancaster custom-cabinet maker Kenny McAteer, who has been building cabinets for nearly 40 years. He sells and installs the line through his business Kenny’s Custom Cabinets. 

“These are the best manufactured cabinets I have ever seen,” McAteer said, and save customers about 30 percent of the cost of custom-built cabinets.

Custom cabinets in a million dollar home can cost upwards of $70,000. McAteer said he can easily save such customers $20,000 by using the premade cabinets. 

The Jarlin cabinets “pretty much sell themselves,” he said. “I haven’t switched all the way over, but I’m trying to.” 

Genni Tiffany, Betty Honeycutt, Chrissy Sistare; Seated L-R Taylor Ray and Mandy Lyles. Not pictured Lisa Smith, Woody Lyles, Mark Santiago.

Lyles and her office staff of half a dozen women began selling the cabinets in March. She said their sales have increased about 20 percent each month, hitting $250,000 in August. 

The Jarlin cabinets can be purchased at Dave Lyles Wholesale Building Supplies on Landsford Road and through Kenny’s Custom Cabinets. McAteer said he hopes to open a Jarlin showroom by November at his location behind Cooter’s Carpets in Fort Lawn. 

Mandy and Woody Lyles are building a home. What brand of cabinets will fill their kitchen? 

That’s another no-brainer, she says, smiling. If they’re good enough for “Property Brothers”….

Jarlin White Dove Shaker Style cabinets from American Components
photo supplied